Marketing Product Manager Training
Gain expertise as a Marketing Product Manager: establish precise positioning, segment customers, develop value propositions, create pricing and go-to-market strategies, and leverage analytics and experiments to boost acquisition, activation, retention, and revenue growth in B2B SaaS.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This hands-on course equips you to grasp B2B SaaS markets swiftly, identify customer pain points, and craft compelling value propositions and messaging. Master market and competitor research, pricing and packaging design, 6-month go-to-market planning, and analytics, testing, feedback systems to confidently launch, refine, and scale workflow tools.
Elevify advantages
Develop skills
- Strategic positioning: develop compelling B2B SaaS messaging to secure deals swiftly.
- Customer insight: transform pain points into segments, JTBD, and key use cases.
- Go-to-market planning: create a targeted 6-month plan for acquisition and retention.
- Pricing strategy: design, test, and explain clear mid-market SaaS pricing.
- Analytics and testing: implement metrics, conduct A/B tests, and report results promptly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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