Marketing Plan Phases Course
Gain mastery over all stages of a marketing plan, from market analysis and personas through to positioning, channel selection, pricing, KPIs, and execution guides. This equips modern marketing teams and agencies to create data-backed campaigns that boost revenue effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course delivers a straightforward, step-by-step framework to analyse your market, pinpoint exact segments and buyer personas, develop targeted positioning and value propositions, and establish achievable business and funnel goals. Discover how to pick the best channels, organise tests, create useful dashboards, and transform data into targeted actions with plug-and-play templates, tools, and guides ready for instant use.
Elevify advantages
Develop skills
- Develop data-driven marketing goals and KPI dashboards to drive SaaS growth.
- Create precise positioning, value propositions, and messaging for small marketing agencies.
- Build effective customer personas and buyer journeys to steer campaigns.
- Select and prioritise growth channels with ICE/RICE frameworks and agency playbooks.
- Convert strategies into action using clear roadmaps, experiments, and KPIs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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