Marketing Performance & Control Course
Master marketing performance tracking and control: monitor ROI and ROAS, construct dashboards, establish benchmarks, refine budgets, and transform channel data into actionable insights and executive reports that confidently drive revenue growth. This course equips you with practical tools to evaluate channels, optimise spending, and communicate results effectively for sustained business success.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain expertise in key performance metrics, create practical datasets, and confidently compute ROI, ROAS, CPA, and break-even analysis. Benchmark marketing channels effectively, develop intuitive dashboards, and produce succinct executive reports to guide budget decisions and optimisations. Acquire hands-on abilities to present outcomes, schedule experiments, and boost performance each quarter.
Elevify advantages
Develop skills
- Develop ROI dashboards from raw data into executive summaries.
- Compute CPA, ROAS, and ROI to assess channel viability swiftly.
- Optimise budget allocation with testing frameworks and constraints.
- Leverage benchmarks and funnel metrics to identify opportunities.
- Present performance insights via clear CEO-ready reports with recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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