Marketing Mix Course
Gain expertise in the complete marketing mix for innovative products, covering pricing strategies, promotional campaigns, distribution channels, and launch performance metrics. Develop customer personas, refine positioning, create a 6-month market entry plan, and leverage data to drive revenue growth and customer retention in competitive landscapes.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Discover how to identify target markets, design standout product experiences, price smartly based on costs and rivals, promote effectively for acquisition and loyalty, select optimal channels, and build a 6-month launch strategy with KPIs, tracking tools, and experiments to boost outcomes quickly.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable and competitive prices using real-world data.
- Target market insights: Create detailed personas, market segments, and swift competitor analyses.
- Channel strategy: Select and refine direct-to-consumer, retail, and online marketplace channels.
- High-impact promotion: Develop key metrics, advertising trials, and cost-effective customer acquisition strategies.
- Launch optimisation: Plan a 6-month roadmap with metrics, experiments, and risk management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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