Marketing in the Knowledge Economy Course
Gain expertise in knowledge economy marketing by defining compelling value propositions, tailoring pricing and positioning for Latin American markets, constructing efficient sales funnels, executing cost-effective launches, and transforming digital products into reliable revenue streams with measurable results for your business and students.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This practical course teaches you to craft a clear value proposition, position digital education products, and test ideas using surveys. You'll learn to target Latin American Spanish-speaking audiences, create attractive offers and pricing, develop efficient sales funnels, produce effective emails and social media content, and launch campaigns with key performance indicators for confident, scalable enrollment growth.
Elevify advantages
Develop skills
- Value proposition design: create focused, results-oriented offers for digital products.
- LATAM offer strategy: develop effective pricing, bonuses, and guarantees for quick conversions.
- Lean funnel building: construct budget-friendly funnels using powerful lead magnets.
- Launch optimization: conduct rapid tests, monitor essential metrics, and refine for expansion.
- Localized messaging: produce engaging, culture-specific copy for Spanish-speaking professionals.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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