Marketing Budget Management Course
Master marketing budget management using straightforward frameworks for channel planning, ROAS-led allocation, testing, and attribution. Gain skills to define KPIs, fine-tune spend across paid and organic channels, and link every dollar to tangible growth outcomes with confidence.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This focused course teaches you to plan, allocate, and refine budgets for key acquisition and retention channels with precise financial goals, trusted benchmarks, and ready-to-use templates. Master funnel mapping, ROAS and CAC setting, test design, pilot management, fraud prevention, and building a measurement system that connects spend to revenue for assured reallocations and growth targets.
Elevify advantages
Develop skills
- Build ROI-focused marketing budgets by converting revenue targets into effective channel allocations.
- Optimise spending across channels by reallocating based on ROAS, CAC, and defined guidelines.
- Design and evaluate tests by running efficient experiments with robust statistics and controls.
- Map channel roles in the funnel by aligning search, social, SEO, email, and influencers.
- Establish tracking and dashboards to link ad spend with revenue, LTV, and payback periods.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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