Market Research Project Planning Course
Gain expertise in planning market research projects to drive marketing outcomes. Master defining business issues, crafting mixed-methods studies, selecting ideal participants, analysing data, and comparing with competitors to confidently execute impactful campaigns.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course offers a straightforward, hands-on approach to identifying business challenges, establishing clear objectives, and forming testable hypotheses. You'll learn to structure mixed-methods research, select suitable participants, develop dependable survey questions, interpret data with assurance, and evaluate competitors, enabling you to plan data-driven projects with lower risks and better outcomes.
Elevify advantages
Develop skills
- Market research scoping: convert business challenges into precise, testable objectives.
- Mixed-methods design: develop efficient qualitative and quantitative research plans.
- Audience targeting: identify segments, set quotas, and apply ethical recruitment methods.
- Pricing and demand sizing: analyse competitors and forecast sustainable price levels.
- Decision-ready insights: create timelines, budgets, and clear go/no-go decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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