Market Research and Analysis Course
This course equips you with practical skills to conduct effective market research, analyze data, and derive actionable insights for the Australian RTD iced coffee market, including sizing, competitor analysis, consumer segmentation, and strategic recommendations.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This short, practical Market Research and Analysis Course shows you how to define sharp research objectives, size the Australian RTD iced coffee market, and analyse competitors using credible data sources. Learn to segment consumers, track trends in health, flavour, and packaging, and turn findings into clear recommendations on pricing, positioning, channels, and launches, supported by well-structured, evidence-based reports.
Elevify advantages
Develop skills
- Turn market data into sharp insights and actionable marketing moves.
- Define tight research objectives that align with real business goals.
- Size RTD coffee markets using credible secondary data and growth metrics.
- Map competitors, spot white-space, and shape winning positioning.
- Build clear, evidence-backed reports with sources, tables, and recommendations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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