Market Mix Modelling Online Course
This course equips participants with hands-on skills to develop and apply Market Mix Models (MMM) for optimizing marketing strategies in the Australian consumer electronics sector, covering goal setting, data preparation, model building, validation, and budget optimization.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Market Mix Modelling Online Course provides a practical, fast-paced pathway to build, validate, and optimise MMM tailored to Australian consumer electronics. Learn to translate business goals into measurable objectives, define meaningful KPIs, collect and clean data, select robust model structures, run causal checks, and turn results into clear budget recommendations, what-if scenarios, and continuous performance improvements.
Elevify advantages
Develop skills
- Define MMM business goals: turn marketing questions into clear model KPIs.
- Build clean MMM datasets: align sales, media, pricing, and external drivers fast.
- Design robust MMM models: handle adstock, saturation, and cross-channel effects.
- Validate MMM impact: run holdouts, causal checks, and ROI-driven diagnostics.
- Optimise media budgets: run what-if scenarios and reallocate spend for higher ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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