Legal Marketing Course
Gain expertise in legal marketing tailored for business law firms. Explore market research, strategic positioning, SEO optimisation, content creation, LinkedIn engagement, email campaigns, and ethical compliance to draw high-quality business clients and demonstrate clear returns on every marketing effort. This course equips you with practical tools to elevate your firm's visibility and growth in a competitive landscape.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Discover how small and mid-sized Australian businesses select law firms, and develop a powerful online presence using SEO, directories, and engaging website content. Master identifying ideal clients, structuring services and pricing, creating content plans, email strategies, and events on a practical budget, while measuring outcomes and adhering to Australian legal ethics and compliance standards.
Elevify advantages
Develop skills
- Legal market analysis: quickly identify business demands, competitors, and client decision paths.
- Law firm SEO and analytics: enhance local search rankings and track new client gains.
- Service bundling: craft fixed-price packages and compelling value statements for practices.
- Legal content and LinkedIn: develop converting webinars, articles, and social media updates.
- Ethical legal promotion: implement Australian bar guidelines for effective, rule-compliant strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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