Innovation Marketing Course
Dive into innovation marketing tailored for AI products. Gain expertise in competitor analysis, sharp positioning strategies, channel selection, and vital KPI tracking. Develop proven launch playbooks that boost trial sign-ups, user retention, and tangible revenue growth for your team, ensuring faster and more effective market entry.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with a practical guide to confidently plan and launch AI-powered products. You'll master audience segmentation, competitor research, crafting compelling value propositions, and selecting optimal channels. Set precise KPIs, conduct efficient experiments, optimise campaigns using data insights, and develop scalable workflows for pre- and post-launch to accelerate profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation for growth optimisation.
- Develop high-impact positioning: create compelling value propositions and message structures.
- Build go-to-market launch playbooks: plan efficient pre- and post-launch campaigns.
- Target segments smartly: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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