Distribution Channels Course
This course equips you with expertise in distribution channels for consumer packaged goods marketing. Discover optimal channel choices, intelligent fulfilment network design, logistics cost management, and key performance indicators to expand market reach, safeguard profit margins, and elevate customer satisfaction through superior delivery.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain a comprehensive overview of product distribution from production to consumer. Master channel selection, conflict resolution, and financial modelling including margins, costs, and returns. Delve into e-commerce, retail, wholesale, marketplaces, network planning, third-party logistics, performance metrics, and optimisation techniques to develop efficient, profitable distribution systems swiftly.
Elevify advantages
Develop skills
- Design omnichannel distribution networks to reduce costs while maintaining service levels.
- Select optimal channels by balancing coverage, brand control, risks, and return on investment.
- Optimise logistics KPIs to improve fill rates, minimise stockouts, and accelerate deliveries.
- Model channel economics covering margins, slotting fees, and accurate cost-to-serve calculations.
- Implement partnerships and systems including 3PLs, warehouse management, order management, and marketplace integrations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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