Customer Loyalty & Retention Course
Boost customer loyalty and retention in the beauty sector. Gain skills to create profitable loyalty programs, tailor offers using data, chart the full 0-180 day journey, execute A/B tests on campaigns, and monitor essential metrics like repeat buys, CLTV, and churn to drive enduring brand success and revenue growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you to convert initial beauty shoppers into loyal repeat customers via targeted personalisation, attractive loyalty perks, and discount-free motivators. You'll master mapping the 0-180 day customer path, coordinating email, SMS, and website campaigns, crafting cost-effective loyalty schemes, evaluating vital retention indicators, and rolling out a 90-day strategy to lift repeat sales and customer lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programs with tiers, rewards, and rules to increase repeat purchases.
- Personalise customer offers by leveraging purchase history for product recommendations and sampling.
- Map comprehensive 0-180 day retention journeys with strategic touchpoints to encourage repurchases.
- Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Implement rapid A/B tests on email subjects, rewards, and timing to achieve quick performance gains.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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