Marketing Planning Course
This course provides a step-by-step guide to developing a marketing plan for an eco-friendly home cleaning brand in Australia, covering audience segmentation, competitor analysis, channel strategies, budgeting, and performance optimization for sustainable growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This practical course gives you a complete, step-by-step plan to grow an eco-friendly home cleaning brand in Australia. Learn to segment audiences, build personas, map purchase journeys, and define clear positioning and messaging. You will analyse competitors, choose the right channels, plan a six-month roadmap, allocate budget, set up analytics, and optimise campaigns for sustainable, profitable growth.
Elevify advantages
Develop skills
- Customer insights & segmentation: map journeys, personas, LTV in days, not months.
- Brand positioning & messaging: craft clear eco value props without greenwashing.
- Market & competitor analysis: decode trends, claims, and rivals to spot fast wins.
- Channel & campaign strategy: design 6-month roadmaps, content plans, and tests.
- Budget & performance optimisation: set KPIs, track GA4, and scale what converts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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