Media Industry Marketing Course
This course equips you with essential skills for marketing in the media industry, focusing on Australian streaming audiences aged 18–35. You'll learn research, strategy, campaign planning, and analytics to drive successful launches and optimizations.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This concise course shows you how to research Australian streaming audiences, analyse competitors, and define sharp value propositions for 18–35 viewers. Learn to choose effective channels, plan launch calendars, brief creators, and build high-performing campaigns. You also master practical analytics, testing, and optimisation skills to lower costs, improve conversions, and scale results with confidence.
Elevify advantages
Develop skills
- Streaming market research: quickly analyse Australian platforms and 18–35 audiences.
- Positioning and messaging: craft sharp value props and short-form copy that converts.
- Media mix strategy: pick winning channels and tactics for fast, efficient launches.
- Campaign setup and launch: build 4-week plans, budgets, and influencer integrations.
- Performance analytics: track KPIs, run A/B tests, and optimise CPI and retention.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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