4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The User Journey Course shows you how to map every stage from awareness to advocacy, diagnose drop-offs, and uncover root causes using qualitative and quantitative data. Learn to optimise checkout, onboarding, retention, and referrals, build a prioritised roadmap, set up analytics and experimentation, and track the right metrics so you can drive higher conversion, repeat purchases, and long-term loyalty.
Elevify advantages
Develop skills
- Map full-funnel user journeys: quickly spot frictions from awareness to advocacy.
- Design and test UX optimisations: launch fast A/B tests that lift conversions.
- Track stage-based KPIs: set up analytics, cohorts, and dashboards that marketers use.
- Diagnose funnel drop-offs: blend qual and quant data to find root causes fast.
- Build a practical roadmap: prioritise high-ROI journey fixes and align stakeholders.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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