4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This data-driven marketing course shows you how to turn real customer behaviour into precise segments, build a reliable data model, and design targeted campaigns that convert. Learn to set up tracking, define KPIs, run A/B and holdout tests, and optimise performance with clear dashboards. Get practical templates, concrete examples, and a focused home fitness e-commerce case so you can apply every lesson immediately.
Elevify advantages
Develop skills
- Build actionable customer segments: turn raw data into clear, usable profiles.
- Design smart A/B tests: set hypotheses, samples, and winning success metrics.
- Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
- Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
- Use real market data: set justified assumptions and benchmarks for home fitness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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