Consumer Psychology Course
Unlock the secrets of consumer psychology for effective marketing. Gain expertise in cognitive biases, ethical persuasion techniques, and data-backed onboarding strategies to drive customer acquisition, boost engagement, and improve retention, particularly for subscription services and wellness offerings. This course equips you with practical tools to create compelling digital experiences that resonate and deliver results.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Dive into consumer psychology to understand how people choose what to click, try, and subscribe to. Master motivation and behavioural science, applying it to user research, customer segmentation, onboarding processes, and week-long engagement strategies. Delve into cognitive biases, subscription models, and marketing campaigns, using ethical design and precise metrics to enhance retention and satisfaction in digital products.
Elevify advantages
Develop skills
- Apply cognitive biases to create ethical pricing, trial offers, and subscription pathways.
- Transform user insights into precise customer segments for better targeting and returns.
- Develop persuasive ad and landing page content leveraging motivation and social proof.
- Build onboarding sequences and 7-day plans to increase activation and loyalty.
- Track behavioural outcomes using key metrics while steering clear of manipulative designs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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