Commercial Policy Course
Master commercial policy for smart home channels. Delve into pricing strategies, reseller guidelines, promotion controls, and enforcement mechanisms to safeguard margins, minimise channel conflicts, and synchronise marketing with profitable, brand-protected expansion. This course equips you with practical skills to design robust policies that drive sustainable growth across online and offline sales environments.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain hands-on tools to craft distribution strategies, establish pricing frameworks, and oversee authorised resellers in both digital and physical channels. Master price structuring, promotion oversight, and multi-product optimisation, while monitoring revenue, margins, and channel balance. Excel in policy enforcement, change implementation, and succinct reporting for swift, assured decisions.
Elevify advantages
Develop skills
- Design omnichannel distribution: prioritise reach, margin, and brand control.
- Build smart pricing structures: tiers, bundles, and channel-specific discounts.
- Create reseller policies: selection, territories, online rules, and SLAs.
- Set up monitoring and enforcement: KPIs, web scraping, and MAP compliance.
- Present policy results to executives: clear memos, scenarios, and board updates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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