Banking Marketing Course
Dive into banking marketing for credit cards and personal loans. Build customer trust, pinpoint urban young professionals, develop compelling and compliant messaging, select optimal channels including digital and influencers, and refine campaigns using data-driven KPIs, testing, and analytics to boost customer acquisition and return on investment effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches you to market banking products like cards and loans using strong value propositions, trust-building strategies, and clear pricing to ease customer concerns. You'll learn to target city-dwelling young adults aged 25-35, create tailored campaigns for different channels, use social proof effectively, and measure success through key performance indicators, testing, and reporting to ensure campaigns are efficient, compliant, and focused on conversions.
Elevify advantages
Develop skills
- Develop trust-building techniques proven for banking to quickly lower customer risk perceptions.
- Master positioning credit card offers tailored to urban professionals aged 25-35.
- Create compelling, compliant value propositions and copy for cards and personal loans.
- Optimise channel strategies across digital, in-app, and influencer marketing efforts.
- Implement performance tracking with KPIs, creative testing, and funnel optimisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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