4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The B2B Course shows you how to map complex buyer journeys, define precise ICPs and personas, and align targeted outreach, content, and ABM-style tactics to each stage. Learn to design lead generation and deal acceleration plays, build a practical measurement framework with clear KPIs, and use market triggers and competitive insights to consistently create, advance, and close high-quality opportunities.
Elevify advantages
Develop skills
- Map B2B buyer journeys: design stage-based paths that boost deal conversion.
- Build high-impact ABM and LinkedIn campaigns aligned to buyer intent signals.
- Create deal acceleration assets: POCs, ROI cases, and pricing plays that close faster.
- Define ICPs and personas: pinpoint high-fit accounts and decision-makers in mid-market.
- Set a B2B marketing KPI framework to track lead quality, pipeline, and velocity.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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