Account-Based Marketing Course
This course provides a practical framework for implementing Account-Based Marketing (ABM) strategies to target high-value accounts effectively, covering ICP development, intent data utilization, play design, execution orchestration, and performance measurement to drive pipeline growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Account-based Marketing Course gives you a clear, practical system to identify your ideal customer profile, build precise target account lists, and activate intent data for smarter outreach. Learn how to design 1:1, 1:few, and 1:many plays, orchestrate channels with SDR teams, measure impact with robust dashboards, and execute a 60–90 day roadmap that reduces risk and accelerates high-value pipeline growth.
Elevify advantages
Develop skills
- Build ICPs and target lists: define, tier, and select high-fit accounts fast.
- Operationalize intent data: score, prioritise, and trigger timely ABM plays.
- Design ABM plays: launch 1:1, 1:few, 1:many programs with sharp messaging.
- Orchestrate ABM execution: align SDRs, sales, and marketing in 60–90 days.
- Measure ABM impact: build dashboards for pipeline, revenue, and engagement.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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