web strategy training
Master web strategy for B2B SaaS companies: audit your website, establish 3-year KPIs, analyse competitors, and develop a roadmap covering SEO, CRO, content, and lead generation. This aligns marketing, sales, and product teams to achieve consistent pipeline growth and reliable results.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Web Strategy Training equips you to develop a clear 3-year roadmap transforming your website into a growth driver. Master setting achievable KPIs, auditing your online presence, benchmarking rivals, and focusing on key initiatives in SEO, content, UX, CRO, and automation. Acquire actionable frameworks, governance structures, and tracking practices ready for immediate use, regardless of budget constraints.
Elevify advantages
Develop skills
- Develop web strategy roadmaps to create a 3-year phased B2B SaaS growth plan.
- Optimise conversions by auditing user flows, reducing friction, and improving lead quality.
- Design KPIs and dashboards with key metrics and regular reporting schedules.
- Build SEO and content structures including site clusters and topics for traffic growth.
- Align marketing, sales, and product teams around shared web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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