web analyst training
Gain mastery in web analytics tailored for digital marketing success. Delve into attribution models, ROAS calculations, LTV assessments, dashboard creation, experimentation methods, and CRO strategies to monitor complete user journeys, resolve funnel issues, and leverage data for increased revenue and optimised advertising budgets. Ideal for boosting performance in online businesses through precise, actionable insights.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user behaviour, and revenue for better data-informed choices. Cover e-commerce analytics basics, tracking methods, attribution techniques, ROAS and CPA metrics, customer lifetime value and cohort studies, testing strategies, and user path analysis, then use effective optimisation approaches to enhance conversion rates, average order value, and sustained results across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution linking multi-channel investments straight to sales outcomes.
- Experiment roadmapping to create efficient A/B tests and interpret findings confidently.
- CRO and UX optimisation to seal funnel gaps, increase conversion rates, and elevate average order value.
- Paid media diagnostics auditing search, social, and email channels to reduce CPA and maximise ROAS.
- User journey analytics mapping behaviours, spotting friction points, and targeting rapid improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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