Social Media Optimization Course
This course teaches how to optimize social media profiles on Instagram, TikTok, LinkedIn, and Facebook for search and performance, focusing on SEO, keyword research, tracking, analytics, and structured workflows for eco-friendly skincare brands.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Social Media Optimisation Course shows you how to turn Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-ready assets. Learn keyword research for eco-friendly skincare, write concise bios, choose consistent handles, and build a unified brand system. Set up tracking with UTM parameters, GA4, and dashboards, then follow a clear execution workflow, testing plan, and governance checklist for fast, measurable results.
Elevify advantages
Develop skills
- Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook fast.
- Keyword targeting: map high-intent terms to bios, handles, and ALT text.
- Link tracking mastery: build UTM-based link-in-bio and profile link setups.
- Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
- Optimisation workflow: run A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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