Social Media as a Business Driver Course
This course equips digital marketers with strategies to transform social media into a revenue powerhouse. Participants learn to select ideal channels like LinkedIn, Instagram, and X, develop lead-generation content plans, execute $2K monthly paid tests, monitor ROI through KPI dashboards, and align efforts with sales to build pipeline and drive measurable business growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Discover how to leverage social media platforms such as LinkedIn, Instagram, and X to create reliable lead and revenue streams for your business. Gain expertise in B2B audience research, customised network playbooks, 4-week content and lead generation frameworks, efficient paid social experiments on a $2,000 budget, and KPI tracking systems that connect campaigns directly to sales pipeline, team alignment, and tangible ROI in straightforward, practical ways.
Elevify advantages
Develop skills
- Develop B2B social channel strategies by selecting optimal networks and adapting content quickly.
- Master lead-generation content sprints with 4-week planning calendars that convert posts into demos.
- Conduct paid social testing using $2K monthly budgets to reduce cost per lead and increase trials.
- Track revenue-focused KPIs linking social metrics to pipeline, marketing qualified leads, and closed deals.
- Implement sales-aligned social operations to qualify leads, refine messaging, and enhance conversions.
Suggested summary
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