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Search Marketing Course

Search Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Search Marketing Course delivers a hands-on, step-by-step approach to planning, launching, and refining profitable search campaigns. You'll dive into keyword research, match types, and negative keywords, construct efficient Google Ads frameworks, manage budgets and bidding tactics, and produce ads that convert. Additionally, master tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, AOV metrics.
  • Keyword strategy: research, segment, and optimise search terms for high-intent traffic.
  • Smart bidding and budgets: allocate spending and select bid strategies to achieve CPA/ROAS targets.
  • Google Ads structure: design scalable campaigns, ad groups, and remarketing audiences.
  • High-impact ad copy: develop RSAs and extensions that match buyer intent rapidly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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