Search Marketing Course
Gain expertise in search marketing tailored for eco-friendly brands in Spain. Master keyword strategies, Google Ads configuration, bidding techniques, tracking tools, and optimisation methods to increase conversions, ROAS, and revenue. Ideal for digital marketing professionals seeking tangible results and improved performance metrics in a structured program.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Search Marketing Course delivers a hands-on, step-by-step approach to planning, launching, and refining profitable search campaigns. You'll dive into keyword research, match types, and negative keywords, construct efficient Google Ads frameworks, manage budgets and bidding tactics, and produce ads that convert. Additionally, master tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, AOV metrics.
- Keyword strategy: research, segment, and optimise search terms for high-intent traffic.
- Smart bidding and budgets: allocate spending and select bid strategies to achieve CPA/ROAS targets.
- Google Ads structure: design scalable campaigns, ad groups, and remarketing audiences.
- High-impact ad copy: develop RSAs and extensions that match buyer intent rapidly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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