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Search Marketing Course

Search Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Search Marketing Course delivers a hands-on, step-by-step approach to planning, launching, and refining profitable search campaigns. You'll dive into keyword research, match types, and negative keywords, construct efficient Google Ads frameworks, manage budgets and bidding tactics, and produce ads that convert. Additionally, master tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: create KPI dashboards and respond quickly to ROAS, CPA, AOV metrics.
  • Keyword strategy: research, segment, and optimise search terms for high-intent traffic.
  • Smart bidding and budgets: allocate spending and select bid strategies to achieve CPA/ROAS targets.
  • Google Ads structure: design scalable campaigns, ad groups, and remarketing audiences.
  • High-impact ad copy: develop RSAs and extensions that match buyer intent rapidly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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