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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) course delivers a hands-on, step-by-step guide to planning, launching, and refining RTB campaigns for peak results. You'll gain skills in segmenting and using first- and third-party data, crafting intelligent bids and price settings, organising campaigns by customer funnel stages, and running effective A/B tests. Plus, master reporting, KPI evaluation, and stakeholder communications in a sports apparel online retail context.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel data swiftly to CPA, ROAS, CTR, CVR, and LTV.
  • Audience targeting: create premium RTB groups and clever bid adjustments.
  • Bid tactics: establish, tweak, and fine-tune RTB bids for scalable profits.
  • Testing and refinement: execute DSP A/B trials and optimise weekly to lower CPA.
  • Executive reporting: transform RTB metrics into sharp insights and ready-to-act presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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