Real-Time Bidding (RTB) Course
Unlock expertise in Real-Time Bidding to excel in digital marketing. Master RTB strategies, audience targeting, bid management, testing protocols, and reporting techniques to slash CPA, elevate ROAS, and expand high-performing campaigns for e-commerce success in competitive markets.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) course delivers a hands-on, step-by-step guide to planning, launching, and refining RTB campaigns for peak results. You'll gain skills in segmenting and using first- and third-party data, crafting intelligent bids and price settings, organising campaigns by customer funnel stages, and running effective A/B tests. Plus, master reporting, KPI evaluation, and stakeholder communications in a sports apparel online retail context.
Elevify advantages
Develop skills
- RTB KPI expertise: link funnel data swiftly to CPA, ROAS, CTR, CVR, and LTV.
- Audience targeting: create premium RTB groups and clever bid adjustments.
- Bid tactics: establish, tweak, and fine-tune RTB bids for scalable profits.
- Testing and refinement: execute DSP A/B trials and optimise weekly to lower CPA.
- Executive reporting: transform RTB metrics into sharp insights and ready-to-act presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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