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Real-Time Bidding (RTB) Course

Real-Time Bidding (RTB) Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This Real-Time Bidding (RTB) course delivers a hands-on, step-by-step guide to planning, launching, and refining RTB campaigns for peak results. You'll gain skills in segmenting and using first- and third-party data, crafting intelligent bids and price settings, organising campaigns by customer funnel stages, and running effective A/B tests. Plus, master reporting, KPI evaluation, and stakeholder communications in a sports apparel online retail context.

Elevify advantages

Develop skills

  • RTB KPI expertise: link funnel data swiftly to CPA, ROAS, CTR, CVR, and LTV.
  • Audience targeting: create premium RTB groups and clever bid adjustments.
  • Bid tactics: establish, tweak, and fine-tune RTB bids for scalable profits.
  • Testing and refinement: execute DSP A/B trials and optimise weekly to lower CPA.
  • Executive reporting: transform RTB metrics into sharp insights and ready-to-act presentations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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