Mobile App Marketing Course
This course equips you with practical skills to market a mobile app effectively, focusing on KPIs, onboarding, ASO, UA strategies, and experimentation for solo operators on a budget.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Mobile App Marketing Course shows you how to set clear KPIs, realistic 3-month targets, and a simple reporting setup while working solo. Learn to define audiences, position a US personal finance app, plan efficient paid and organic channels, optimise app store listings, and design onboarding, activation, and retention flows, all backed by analytics, A/B testing, and practical, budget-aware tactics.
Elevify advantages
Develop skills
- Data-driven KPIs: set 3-month CPI, CAC, LTV, and retention goals with confidence.
- High-converting onboarding: design flows that boost activation and D7 retention fast.
- App Store Optimisation: craft titles, keywords, and creatives that drive installs.
- Lean UA strategy: plan Meta, TikTok, and Google App Campaigns on tight budgets.
- Experimentation workflow: run A/B tests and reallocate budget based on real data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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