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Marketing Planning & Management Course

Marketing Planning & Management Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course provides a straightforward, hands-on framework to meet ARR goals reliably. You'll learn to create coordinated funnels, establish key KPIs, calculate ACV and CAC, and develop achievable conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and systematic testing to effectively plan, run, and improve campaigns that produce reliable pipeline and revenue.

Elevify advantages

Develop skills

  • Build integrated sales and marketing funnels with clear stages, SLAs, and handoffs.
  • Develop ARR-based KPIs converting revenue goals into leads, MQLs, SQLs, and pipeline.
  • Design efficient digital channel strategies for SEO, paid ads, email, and demand generation.
  • Implement effective lead scoring to qualify B2B SaaS prospects using defined rules.
  • Optimise CAC and funnels through testing, attribution, and data-driven refinements.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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