Marketing Planning & Management Course
Gain expertise in marketing planning and management tailored for B2B SaaS companies. Align sales and marketing efforts, create high-ROI digital funnels, establish KPIs driven by ARR targets, and optimise SEO, paid media, email campaigns, and lead scoring to confidently achieve revenue goals. This course equips you with practical tools to plan, execute, and refine strategies that deliver consistent qualified leads and growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward, hands-on framework to meet ARR goals reliably. You'll learn to create coordinated funnels, establish key KPIs, calculate ACV and CAC, and develop achievable conversion paths. Master strategies for channels, lead qualification, automation tools, reporting dashboards, and systematic testing to effectively plan, run, and improve campaigns that produce reliable pipeline and revenue.
Elevify advantages
Develop skills
- Build integrated sales and marketing funnels with clear stages, SLAs, and handoffs.
- Develop ARR-based KPIs converting revenue goals into leads, MQLs, SQLs, and pipeline.
- Design efficient digital channel strategies for SEO, paid ads, email, and demand generation.
- Implement effective lead scoring to qualify B2B SaaS prospects using defined rules.
- Optimise CAC and funnels through testing, attribution, and data-driven refinements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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