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marketing automation training

marketing automation training
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course teaches you to create effective trial nurture programs from scratch. You'll learn to capture and synchronise lead data, personalise emails using behavioural tokens, build onboarding sequences, and implement lead scoring in HubSpot or Marketo. Gain hands-on experience with workflow logic, email deliverability protections, and A/B testing to improve trial-to-paid conversions and drive scalable revenue growth.

Elevify advantages

Develop skills

  • Build efficient B2B lead data models: capture, sync, and enrich data quickly.
  • Implement effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
  • Craft high-impact trial nurture emails featuring dynamic personalisation.
  • Manage automation workflows with conditional branches, limits, and suppression logic.
  • Track key trial-to-paid metrics and conduct rapid A/B tests for campaign optimisation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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