introduction To Digital Marketing Course
This course provides foundational skills in digital marketing with a focus on eco-friendly products, covering audience targeting, channel strategies, messaging, paid campaigns, and analytics for sustainable business growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to choose eco-friendly products, define clear value propositions, and write persuasive, benefit-focused copy that overcomes price and convenience objections. You will build detailed customer personas, set realistic SMART goals, plan lean paid campaigns, select the right channels, and use simple analytics to test, measure, and optimise results for sustainable growth.
Elevify advantages
Develop skills
- Audience personas: Build sharp eco-buyer profiles in a fast, practical way.
- Channel strategy: Match content, tone, and cadence to each digital platform.
- Product messaging: Turn eco-product features into clear, conversion-focused copy.
- Paid media basics: Plan, budget, and test lean ad campaigns that actually perform.
- Analytics & KPIs: Track core metrics and optimise campaigns with simple workflows.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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