E-Marketing & Consumer Behavior Course
Master e-marketing and consumer behaviour to lift conversions. Gain insights into buyer psychology, develop persona-led campaigns, create compelling UX, and apply data-driven testing to craft effective digital marketing that converts home office buyers into repeat customers.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course delivers practical, psychology-driven strategies to boost conversions among home office buyers. Build precise buyer personas, chart decision paths, and craft compelling multi-channel campaigns. Optimise product pages, user experience, and checkout processes, integrate behavioural nudges into messaging and visuals, and leverage testing, analytics, and feedback for rapid improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: create emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map customer journeys and launch focused, conversion-driven campaigns.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales quickly.
- Testing and analytics: conduct A/B tests and analyse funnel data to scale successful strategies.
- Retargeting expertise: build cart recovery and remarketing sequences to recover lost revenue.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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