email marketing training
Dive into advanced email marketing tailored for ecommerce success. Learn to segment audiences effectively using RFM and behavioural insights, create revenue-driving 4-week campaign plans, write click-worthy subject lines and CTAs, set up key automations like welcome and cart recovery flows, and optimise performance through data analysis and testing. Perfect for digital marketers aiming to elevate sales and customer engagement for sustainable and specialty online stores, ensuring measurable ROI from every send.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course delivers a hands-on, step-by-step guide to planning and refining ecommerce email campaigns efficiently. You'll master audience segmentation, list hygiene, and RFM analysis, while crafting compelling welcome series, promotional blasts, and win-back sequences. Develop persuasive copy, irresistible offers, and ready-to-use templates, implement smart automations, monitor vital performance indicators, conduct A/B testing, and roll out a professional 4-week campaign that generates steady sales growth.
Elevify advantages
Develop skills
- Smart segmentation: create targeted lists using RFM and customer behaviour data.
- Rapid campaign planning: build effective 4-week email schedules that boost sales.
- Compelling email copy: develop attention-grabbing subject lines, offers, and CTAs.
- Practical automation setup: implement welcome, abandoned cart, and post-purchase sequences.
- Data optimisation skills: analyse metrics, run A/B tests, and enhance email performance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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