digital strategy training
This course equips you with essential digital strategy skills for retail marketing. You'll assess digital maturity levels, develop data-informed roadmaps, refine e-commerce and omnichannel customer journeys, and leverage analytics, CRM tools, and performance marketing techniques to achieve tangible business growth and improved outcomes.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Digital Strategy Training offers a practical guide to enhancing online performance. Participants learn to evaluate digital maturity, create actionable roadmaps, and handle risks, vendors, and governance. Key topics include omnichannel integration, customer data management, CRM systems, single customer view, plus boosting e-commerce conversions, analytics, KPIs, and growth channels using real-world frameworks and tools.
Elevify advantages
Develop skills
- Build effective retail digital roadmaps by prioritising quick wins alongside sustainable long-term growth strategies.
- Optimise e-commerce user experience to increase conversions through CRO techniques, A/B testing, and performance enhancements.
- Design seamless omnichannel customer journeys that integrate in-store, online, pricing, and fulfilment processes.
- Transform customer data into revenue streams using single customer view, CDP/CRM selection, and privacy-compliant practices.
- Scale performance marketing efforts with MMM, attribution models, SEO/SEM tactics, and customer lifecycle management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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