Email Marketing Strategies Course
This course equips you with essential skills to build and optimize effective email marketing campaigns, focusing on segmentation, personalization, lifecycle automation, testing, and compliance to drive revenue growth in ecommerce.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Email Marketing Strategies Course provides a quick, practical route to more effective campaigns. Learn to create clever segments, design customer lifecycle journeys, and apply RFM scoring, personalisation, and product recommendations to increase revenue. Gain expertise in data infrastructure, compliance, deliverability, and testing to establish the right KPIs, optimise outcomes, and expand a dependable, profitable email program.
Elevify advantages
Develop skills
- Ecommerce email strategy: rapidly audit, benchmark, and align with business objectives.
- Segmentation mastery: build high-LTV audiences using behavioural and RFM data.
- Lifecycle journeys: design welcome, post-purchase, and win-back flows that convert.
- Testing & optimisation: conduct thorough A/B tests and scale successful email creatives quickly.
- Deliverability & compliance: safeguard sender reputation and comply with Australian email regulations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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