Performance Marketing Channels Course
This course provides a practical system for planning channel mixes, structuring campaigns, and allocating budgets in performance marketing to achieve maximum ROI. It covers key channels like search, social, email, display, and affiliates, along with tracking, testing, and optimization techniques.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Performance Marketing Channels Course gives you a practical, step-by-step system to plan channel mix, structure campaigns, and allocate budget for maximum return. Learn how to use search, social, email, display, and affiliates across the funnel, set clear KPIs, build accurate tracking and dashboards, evaluate tests, manage risks, and optimise creative, audiences, and bids with confidence in just a short, focused program.
Elevify advantages
Develop skills
- Build full-funnel channel plans: search, social, email, and display that convert.
- Set up GA4, pixels, and clean UTMs for accurate, privacy-safe performance tracking.
- Design lean campaign structures and audiences that cut CAC and boost ROAS fast.
- Create rapid test plans for ads, bids, and landing pages to scale winners quickly.
- Turn market and LTV insights into smart budgets, KPIs, and risk-ready forecasts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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