B2B Digital Marketing Course
This course equips you with practical strategies to design, launch, and optimize B2B digital marketing campaigns for SaaS companies, focusing on funnel building, targeted messaging, multi-channel execution, and ROI measurement.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This B2B Digital Marketing Course provides a clear, practical plan to launch and scale a three-month acquisition program for mid-market SaaS. You will define precise MQL criteria, build personas, craft value propositions, and map messaging to each buying stage. Learn to allocate a $60,000 budget, execute paid and earned campaigns, optimise owned channels, track ROI, and report confidently to leadership with realistic benchmarks and funnel math.
Elevify advantages
Develop skills
- B2B funnel design: turn revenue targets into precise MQL and pipeline goals.
- Persona-led messaging: craft sharp value props for Ops Directors and PMs.
- Channel playbooks: launch high-ROI LinkedIn, Google, email, and webinar campaigns.
- Analytics and ROI: track UTMs, CPL, CP-MQL, and payback with clear dashboards.
- Conversion optimisation: build landing flows that boost demos and sales-ready leads.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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