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B2B Digital Marketing Course

B2B Digital Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This B2B Digital Marketing Course provides a clear, practical plan to launch and scale a three-month acquisition program for mid-market SaaS. You will define precise MQL criteria, build personas, craft value propositions, and map messaging to each buying stage. Learn to allocate a $60,000 budget, execute paid and earned campaigns, optimise owned channels, track ROI, and report confidently to leadership with realistic benchmarks and funnel math.

Elevify advantages

Develop skills

  • B2B funnel design: turn revenue targets into precise MQL and pipeline goals.
  • Persona-led messaging: craft sharp value props for Ops Directors and PMs.
  • Channel playbooks: launch high-ROI LinkedIn, Google, email, and webinar campaigns.
  • Analytics and ROI: track UTMs, CPL, CP-MQL, and payback with clear dashboards.
  • Conversion optimisation: build landing flows that boost demos and sales-ready leads.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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