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AdTech Course

AdTech Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

The AdTech Course equips you with practical skills to plan, run, and optimise campaigns across Google, Meta, and leading DSPs. Learn media buying, bidding, audience targeting, and funnel design, plus tagging, first-party data, and identity basics. You also cover attribution, experimentation, forecasting, and budget allocation, using a clear e-commerce sportswear case in Brazil to connect strategy with measurable results.

Elevify advantages

Develop skills

  • Master media buying: build high-ROI campaigns on Google, Meta and top DSPs.
  • Optimise funnels fast: structure, test and scale search, social and programmatic.
  • Activate first-party data: tag, segment and retarget high-value audiences.
  • Measure what matters: set KPIs, model ROAS, LTV and budget impact clearly.
  • Run smart experiments: design A/B and lift tests that prove true incrementality.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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