Data Analytics for Product Managers Course
Stop guessing and start deciding with data. This course gives product managers the analytical skills to define the right metrics, run valid experiments, and turn user behavior into roadmap decisions. You'll go from data-curious to data-confident — without needing a data science degree.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
You'll build a complete analytics skill set designed specifically for product management work. The course covers metric frameworks, KPI design, event tracking, and instrumentation planning. You'll learn how to run A/B tests correctly, analyze retention curves, and segment users by behavior. SQL fundamentals, data visualization, and stakeholder communication are included so you can act on insights independently. You'll also explore advanced topics like customer lifetime value, attribution modeling, and predictive analytics for strategic decisions.
Elevify advantages
Develop skills
- Product Metrics Design: Build and defend a KPI hierarchy tied to real business outcomes.
- A/B Testing Execution: Design, run, and interpret statistically valid product experiments.
- Retention Analysis: Identify churn patterns and behavioral signals that drive user drop-off.
- Data-Driven Prioritization: Score and rank roadmap features using RICE, ICE, and impact models.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to switch platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the presentation style and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course