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Artificial Intelligence for Beginners Course
From 4 to 360h of flexible workload

Artificial Intelligence for Beginners Course

Get a complete, practical understanding of artificial intelligence — from how machines learn to how large language models generate text and images. This course breaks down complex AI concepts into clear, actionable knowledge you can apply immediately. No maths degree required, no prior experience needed — just the curiosity to understand the technology reshaping every industry.

What you will learn:

You will learn how AI systems are built, trained, and evaluated, starting with foundational concepts and advancing through machine learning, deep learning, natural language processing, and computer vision. You will understand how generative AI and large language models work, and how to use prompt engineering to get reliable results. The course covers data quality, algorithmic bias, and AI ethics so you can use these tools responsibly. You will also explore AI strategy, project management, and the emerging trends shaping the future of the field. By the end, you will have the knowledge to contribute confidently to AI conversations and decisions in any professional setting.

How you study in practice Artificial Intelligence for Beginners Course

How you practise Artificial Intelligence for Beginners Course

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Course content

8 Chapters39 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

What Is Artificial Intelligence

  • Lesson 1 • AI in Everyday Life

    Maps AI applications across industries including healthcare, finance, and retail. Grounds abstract concepts in familiar, observable experiences.

  • Lesson 2 • A Brief History of AI

    Traces AI from early symbolic systems to modern neural networks. Provides historical context that explains why current approaches dominate.

  • Lesson 3 • Core AI Problem Types

    Introduces classification, regression, clustering, and generation as the four fundamental problem categories AI solves. Frames all later techniques within these types.

  • Lesson 4 • Defining AI and Its Boundaries

    Clarifies what AI is and is not, distinguishing it from automation and traditional software. Sets the conceptual baseline for the entire course.

Chapter 2See details

Data: The Fuel of AI

  • Lesson 1 • Data Collection and Storage

    Covers methods for gathering data and storing it at scale for AI pipelines. Links data infrastructure decisions to downstream model quality.

  • Lesson 2 • Feature Engineering Basics

    Introduces the process of transforming raw data into meaningful inputs for AI models. Shows how feature selection directly impacts model accuracy.

  • Lesson 3 • How AI Learns from Data

    Explains training, validation, and test splits and why each matters. Introduces the concept of a model as a mathematical function fitted to data.

  • Lesson 4 • Data Quality and Bias

    Examines how poor data quality and biased datasets degrade AI performance and fairness. Prepares students to critically evaluate data before use.

  • Lesson 5 • Types of Data AI Uses

    Distinguishes structured, unstructured, and semi-structured data and their roles in AI training. Connects data types to the problem categories introduced in Chapter 1.

Chapter 3See details

Machine Learning Fundamentals

  • Lesson 1 • Unsupervised Learning Explained

    Explores finding hidden structure in unlabeled data through clustering and dimensionality reduction. Connects to the clustering problem type introduced earlier.

  • Lesson 2 • Supervised Learning Explained

    Covers learning from labeled examples to predict outputs on new data. Anchors the concept with classification and regression tasks from Chapter 1.

  • Lesson 3 • Reinforcement Learning Basics

    Introduces agents learning through reward and penalty signals in an environment. Distinguishes this paradigm from supervised and unsupervised approaches.

  • Lesson 4 • Choosing the Right Algorithm

    Provides a decision framework for selecting algorithms based on data type, size, and problem goal. Synthesises all three learning paradigms into a practical guide.

  • Lesson 5 • Model Evaluation Metrics

    Teaches accuracy, precision, recall, F1, and RMSE as tools for measuring model performance. Enables students to interpret evaluation results critically.

Chapter 4See details

Neural Networks and Deep Learning

  • Lesson 1 • Layers and Network Architecture

    Explains input, hidden, and output layers and how depth creates representational power. Connects layer depth to the ability to solve harder problems.

  • Lesson 2 • Training Neural Networks

    Covers forward pass, loss calculation, backpropagation, and gradient descent intuitively. Shows how networks improve iteratively through training cycles.

  • Lesson 3 • How a Neuron Works

    Breaks down the artificial neuron as a weighted sum followed by an activation function. Builds the atomic unit of understanding for all neural network architectures.

  • Lesson 4 • Convolutional Neural Networks

    Introduces CNNs as specialised networks for image and spatial data processing. Demonstrates how filters detect edges, textures, and objects hierarchically.

  • Lesson 5 • Recurrent Neural Networks

    Explains RNNs and LSTMs as architectures designed for sequential and time-series data. Connects to NLP and forecasting use cases introduced in Chapter 1.

Chapter 5See details

Natural Language Processing Essentials

  • Lesson 1 • Representing Text as Numbers

    Introduces bag-of-words, TF-IDF, and word embeddings as methods to convert text into numerical form. Bridges the gap between language and machine-readable input.

  • Lesson 2 • Text Preprocessing Techniques

    Covers tokenisation, stopword removal, stemming, and lemmatisation as foundational text cleaning steps. Prepares raw text for downstream NLP model input.

  • Lesson 3 • Building a Simple NLP Pipeline

    Walks through assembling a complete text classification pipeline from raw data to prediction. Synthesises all section concepts into an end-to-end applied workflow.

  • Lesson 4 • Core NLP Tasks

    Surveys sentiment analysis, named entity recognition, machine translation, and summarisation. Maps each task to practical business and product applications.

  • Lesson 5 • Transformers and Attention Mechanism

    Explains how the transformer architecture revolutionised NLP through self-attention. Provides the conceptual foundation for understanding large language models.

Chapter 6See details

Computer Vision Fundamentals

  • Lesson 1 • Object Detection and Localisation

    Distinguishes classification from detection and introduces bounding box prediction. Expands student understanding beyond simple image labeling tasks.

  • Lesson 2 • How Computers See Images

    Explains pixel representation, colour channels, and image tensors as the raw input to vision models. Grounds visual AI in the data structures computers actually process.

  • Lesson 3 • Image Segmentation Overview

    Introduces semantic and instance segmentation as pixel-level understanding tasks. Connects to medical imaging, autonomous driving, and satellite analysis use cases.

  • Lesson 4 • Transfer Learning in Vision

    Explains how pretrained vision models are fine-tuned for new tasks with limited data. Demonstrates the practical efficiency gains from reusing learned representations.

  • Lesson 5 • Image Preprocessing for AI

    Covers resizing, normalisation, augmentation, and cropping as essential preparation steps. Connects preprocessing quality to model generalisation performance.

Chapter 7See details

Generative AI and Large Language Models

  • Lesson 1 • Prompt Engineering Techniques

    Teaches zero-shot, few-shot, chain-of-thought, and role prompting strategies. Enables students to extract reliable, high-quality outputs from LLMs without retraining.

  • Lesson 2 • How Large Language Models Work

    Explains pretraining on massive text corpora and fine-tuning for specific tasks. Builds on transformer knowledge from Chapter 5 to explain LLM scale effects.

  • Lesson 3 • Limitations and Hallucinations

    Examines factual errors, hallucinations, and reliability issues in generative AI outputs. Equips students to use generative tools responsibly with appropriate verification.

  • Lesson 4 • Generative Image and Multimodal AI

    Covers diffusion models and multimodal systems that process text and images together. Extends generative AI understanding beyond text to visual and cross-modal outputs.

  • Lesson 5 • Generative AI Fundamentals

    Defines generative AI and contrasts it with discriminative models. Establishes the conceptual shift from predicting labels to producing new content.

Chapter 8See details

AI Ethics, Fairness, and Responsible Use

  • Lesson 1 • Bias and Fairness in AI

    Examines how training data and model design introduce bias that leads to unfair outcomes. Connects to data quality concepts from Chapter 2 with an ethical lens.

  • Lesson 2 • Accountability and Governance

    Defines roles, responsibilities, and oversight structures for AI systems in organisations. Prepares students to participate in or advocate for responsible AI governance.

  • Lesson 3 • Privacy and Data Rights

    Covers data minimisation, consent, anonymisation, and individual rights over personal data. Frames privacy as a design requirement, not an afterthought.

  • Lesson 4 • Responsible AI in Practice

    Applies ethical principles to real deployment scenarios through case studies and checklists. Synthesises the chapter into actionable habits for everyday AI work.

  • Lesson 5 • Transparency and Explainability

    Introduces explainable AI techniques that make model decisions interpretable to stakeholders. Addresses the black-box problem in high-stakes decision-making contexts.

Certification
Certification

Your valid completion certificate

This course is for you:

  • Business professionals: wanting to lead AI-related decisions with real confidence.

  • Career changers: looking to pivot into AI-adjacent roles without a technical degree.

  • Marketing managers: needing to understand AI tools reshaping their daily workflows.

  • Entrepreneurs: exploring how AI can give their small business a competitive edge.

  • HR and operations staff: tasked with evaluating or implementing AI-driven solutions.

  • Curious learners: fascinated by AI and ready to move beyond surface-level headlines.

What our students say

Feedback from those who have already studied with us:

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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