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AI Prompt Course
From 4 to 360h of flexible workload

AI Prompt Course

Master the skill that separates casual AI users from professionals who get consistent, high-quality results. This course takes you from understanding how large language models work to engineering prompts that perform reliably across writing, coding, research, and data tasks. Every technique is practical, structured, and immediately applicable.

What you will learn:

You will learn how large language models process input and why the wording of prompts directly affects output quality. You will build prompts using proven structural components and apply techniques like zero-shot, few-shot, and chain-of-thought prompting. You will develop a systematic debugging process to quickly fix underperforming prompts. You will also explore advanced strategies, including prompt chaining, meta-prompting, and retrieval-augmented prompting. Finally, you will apply everything to real professional domains and learn to design scalable prompt systems for production use.

How you study in practice AI Prompt Course

How you practise AI Prompt Course

For companies looking to train their teams

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Course content

8 Chapters34 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

Foundations of AI and Prompting

  • Lesson 1 • The Prompt-Response Relationship

    Defines a prompt and maps the input-output loop between user and model. Shows how context window limits shape what the model can consider at once.

  • Lesson 2 • How Large Language Models Work

    Explains token prediction, training data, and probability-based output generation. Establishes the mechanical basis that explains why prompt wording changes model behaviour.

  • Lesson 3 • Core Prompting Vocabulary

    Introduces essential terms used throughout the course: instruction, role, context, format, and constraint. Shared vocabulary prevents misunderstanding in later technical sections.

  • Lesson 4 • Types of AI Models and Interfaces

    Surveys text, image, code, and multimodal models and their distinct prompting needs. Helps learners choose the right model type for a given task.

Chapter 2See details

Anatomy of an Effective Prompt

  • Lesson 1 • Assigning Roles and Personas

    Teaches how role assignment shifts model tone, expertise level, and perspective. Connects to task definition by aligning the model's voice with the intended output.

  • Lesson 2 • Adding Constraints and Guardrails

    Shows how negative instructions and boundary rules prevent unwanted content. Completes the full prompt structure introduced across this chapter.

  • Lesson 3 • Defining the Task Clearly

    Covers how verb choice, specificity, and scope determine task clarity. Directly impacts whether the model attempts the right action.

  • Lesson 4 • Specifying Output Format

    Demonstrates how format instructions control structure, length, and style of responses. Reduces post-processing effort and increases output usability.

  • Lesson 5 • Providing Context and Background

    Explains what background information to include and how much is optimal. Insufficient context causes generic output; excess context dilutes focus.

Chapter 3See details

Core Prompting Techniques

  • Lesson 1 • Chain-of-Thought Prompting

    Introduces step-by-step reasoning instructions that improve accuracy on complex tasks. Connects to few-shot by showing how reasoning examples amplify the technique.

  • Lesson 2 • Instruction Layering and Sequencing

    Demonstrates how to stack multiple instructions in logical order for complex outputs. Prevents instruction conflicts that arise when combining techniques.

  • Lesson 3 • Zero-Shot Prompting

    Covers direct instruction without examples and identifies tasks where it succeeds or fails. Establishes the baseline technique before introducing example-based methods.

  • Lesson 4 • Few-Shot Prompting with Examples

    Teaches how to embed input-output examples to guide model behaviour. Builds on zero-shot by showing when and how examples dramatically improve consistency.

Chapter 4See details

Prompt Iteration and Debugging

  • Lesson 1 • Systematic Prompt Editing Strategies

    Introduces one-variable-at-a-time editing to isolate what causes output changes. Prevents the common mistake of changing multiple elements simultaneously.

  • Lesson 2 • Handling Refusals and Safety Filters

    Explains why models refuse requests and how to reframe prompts ethically to achieve legitimate goals. Distinguishes productive reframing from policy circumvention.

  • Lesson 3 • A/B Testing Prompt Versions

    Applies controlled comparison methods to evaluate which prompt version performs better. Introduces objective scoring criteria for consistent evaluation.

  • Lesson 4 • Reading and Diagnosing Model Output

    Trains learners to identify specific failure types: hallucination, off-topic drift, format errors, and truncation. Accurate diagnosis is the prerequisite for targeted fixes.

Chapter 5See details

Advanced Prompting Strategies

  • Lesson 1 • Meta-Prompting and Self-Refinement

    Uses the model to critique and improve its own output through structured feedback loops. Reduces manual iteration by automating the refinement process.

  • Lesson 2 • Self-Consistency and Majority Voting

    Generates multiple independent responses and selects the most consistent answer. Improves reliability on reasoning tasks where single-pass output is unreliable.

  • Lesson 3 • Prompt Chaining for Complex Workflows

    Connects sequential prompts where each output feeds the next input. Enables multi-step tasks that exceed single-prompt capability.

  • Lesson 4 • Tree-of-Thought Prompting

    Structures model reasoning as branching decision paths rather than linear steps. Enables exploration of multiple solution routes before committing to an answer.

  • Lesson 5 • Retrieval-Augmented Prompting Basics

    Introduces injecting retrieved external content into prompts to ground responses in current or proprietary data. Extends model knowledge beyond its training cutoff.

Chapter 6See details

Domain-Specific Prompt Applications

  • Lesson 1 • Prompting for Professional Writing

    Applies role, tone, and format controls to produce emails, reports, and marketing copy. Demonstrates how writing-specific constraints improve output consistency.

  • Lesson 2 • Prompting for Data Analysis Tasks

    Teaches how to describe datasets, specify analysis goals, and request structured output. Enables non-programmers to extract analytical value through precise prompting.

  • Lesson 3 • Prompting for Code Generation

    Covers language specification, function scope, and test inclusion in code prompts. Connects chain-of-thought techniques to step-by-step code reasoning.

  • Lesson 4 • Prompting for Research and Summarisation

    Designs prompts that extract key points, compare sources, and synthesise information. Builds on retrieval-augmented prompting to handle document-heavy workflows.

Chapter 7See details

Ethics, Safety, and Responsible Prompting

  • Lesson 1 • Privacy and Data Handling in Prompts

    Covers risks of including personal or sensitive data in prompts and mitigation strategies. Applies to both individual use and organisational deployment contexts.

  • Lesson 2 • Responsible Deployment Principles

    Establishes a framework for evaluating whether a prompting application is appropriate to deploy. Synthesises all ethical concepts into actionable deployment decision criteria.

  • Lesson 3 • Bias and Fairness in Prompt Design

    Examines how prompt wording can amplify or reduce model bias in outputs. Teaches proactive bias auditing as a standard step in prompt development.

  • Lesson 4 • Misinformation and Hallucination Risks

    Analyses conditions that increase hallucination likelihood and prompt strategies that reduce it. Connects to earlier debugging skills with an ethical framing.

Chapter 8See details

System Prompts and Prompt Engineering at Scale

  • Lesson 1 • System Prompt Architecture

    Explains the role of system prompts in setting persistent behaviour, tone, and constraints. Distinguishes system-level from user-level instructions and their interaction.

  • Lesson 2 • Building Reusable Prompt Templates

    Introduces variable placeholders and modular template design for repeatable tasks. Reduces prompt creation time and enforces consistency across team members.

  • Lesson 3 • Prompt Libraries and Management

    Covers organising, tagging, and retrieving prompts in a structured library. Enables teams to build institutional knowledge rather than recreating prompts repeatedly.

  • Lesson 4 • Prompt Performance Monitoring

    Defines metrics for tracking prompt quality over time in production environments. Connects template management to continuous improvement cycles.

Certification
Certification

Your valid completion certificate

This course is for you:

  • Marketing professional: needs consistent, on-brand AI copy without constant manual editing.

  • Business analyst: wants to extract structured insights from data using AI prompts.

  • Freelance writer: seeks to speed up research and drafting without sacrificing quality.

  • Software developer: aims to use AI coding tools more precisely and efficiently.

  • Career changer: building AI fluency to stay competitive entering a new industry.

  • Team manager: looking to standardise AI workflows and upskill direct reports quickly.

What our students say

Feedback from those who have already studied with us:

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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