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AI Basics Course
From 4 to 360h of flexible workload

AI Basics Course

AI is reshaping every industry, and professionals who understand it have a serious competitive edge. This course gives you a clear, practical foundation in artificial intelligence — from how models learn to how organisations deploy them responsibly. No maths background required, just the drive to stay ahead.

What you will learn:

You will build a solid understanding of how AI systems work, including machine learning, deep learning, natural language processing, and generative AI. You will learn how to evaluate AI tools critically, identify bias, and apply ethical frameworks to real projects. The course covers prompt engineering, AI project planning, and change management so you can drive adoption inside your organisation. You will also explore industry-specific applications and emerging trends to keep your knowledge current. By the end, you will have the vocabulary, frameworks, and confidence to lead AI conversations at any level of your company.

How you study in practice AI Basics Course

How you practise AI Basics Course

For companies looking to train their teams

With Elevify for businesses, the course includes exercises and examples tailored to your company and its specific needs.

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Course content

8 Chapters39 LessonsDuration between 4 and 360 hours (you decide)

Chapter 1See details

What AI Is and Why It Matters

  • Lesson 1 • Defining Artificial Intelligence

    Clarifies what AI is, what it is not, and how definitions have evolved. Grounds the chapter in precise vocabulary learners will use throughout the course.

  • Lesson 2 • Core Branches of AI

    Maps the major subfields—machine learning, NLP, computer vision, and more. Learners gain a taxonomy for categorising AI tools they encounter at work.

  • Lesson 3 • Myths and Realistic Expectations

    Addresses hype, fear, and inflated claims surrounding AI. Learners leave with calibrated expectations that support sound professional judgment.

  • Lesson 4 • How AI Creates Business Value

    Examines the economic and operational impact of AI across industries. Connects abstract technology to tangible productivity and competitive outcomes.

Chapter 2See details

How Machines Learn from Data

  • Lesson 1 • The Model Lifecycle

    Traces a model from data collection through deployment and retirement. Prepares learners to participate in cross-functional AI project discussions.

  • Lesson 2 • Data as the Foundation of AI

    Shows why data quality and quantity determine model performance. Establishes data literacy as a prerequisite for understanding every subsequent ML concept.

  • Lesson 3 • Supervised Learning Explained

    Covers training models on labelled examples to predict outcomes. Learners understand classification and regression as the backbone of most business AI applications.

  • Lesson 4 • Unsupervised and Reinforcement Learning

    Introduces pattern discovery without labels and reward-based learning. Broadens learners' awareness of AI approaches beyond supervised methods.

  • Lesson 5 • Model Evaluation and Performance Metrics

    Teaches how to measure whether a model is actually working. Learners can interpret accuracy, precision, recall, and related metrics in business contexts.

Chapter 3See details

Neural Networks and Deep Learning

  • Lesson 1 • Transfer Learning and Pretrained Models

    Shows how pretrained models reduce training cost and data requirements. Learners understand why most practical AI projects reuse existing model weights.

  • Lesson 2 • Training Neural Networks

    Explains backpropagation and gradient descent in plain language. Learners understand how networks improve iteratively without needing calculus expertise.

  • Lesson 3 • Recurrent Networks and Sequence Data

    Introduces RNNs and LSTMs for processing time-series and text. Bridges to natural language processing topics covered in the next chapter.

  • Lesson 4 • Convolutional Neural Networks for Images

    Covers how CNNs detect patterns in visual data through filters and pooling. Links directly to computer vision applications learners will encounter in practice.

  • Lesson 5 • Biological Inspiration and Basic Structure

    Connects neurons in the brain to artificial nodes and layers. Provides the conceptual scaffold for understanding more complex architectures later in the chapter.

Chapter 4See details

Natural Language Processing in Practice

  • Lesson 1 • Transformers and Attention Mechanisms

    Introduces the transformer architecture that underpins modern language models. Prepares learners to understand GPT, BERT, and similar systems at a conceptual level.

  • Lesson 2 • Text Preprocessing Fundamentals

    Covers tokenisation, stemming, stop-word removal, and normalisation. These steps are the entry point for every NLP pipeline learners will work with.

  • Lesson 3 • Representing Words as Numbers

    Explains bag-of-words, TF-IDF, and word embeddings like Word2Vec. Learners understand why numerical representation is essential for machine comprehension.

  • Lesson 4 • Evaluating NLP Model Quality

    Teaches BLEU, ROUGE, and human evaluation methods for language tasks. Learners can assess vendor claims and internal model outputs with appropriate scepticism.

  • Lesson 5 • Core NLP Tasks and Applications

    Surveys sentiment analysis, named entity recognition, translation, and summarisation. Learners map NLP capabilities to concrete business problems they face.

Chapter 5See details

Generative AI and Large Language Models

  • Lesson 1 • Retrieval-Augmented Generation

    Explains how external knowledge bases are combined with LLMs to reduce hallucination. Learners understand RAG as the standard approach for enterprise AI accuracy.

  • Lesson 2 • Generative Models Beyond Text

    Covers image generation via diffusion models and multimodal AI systems. Expands learners' awareness of generative AI beyond text-based applications.

  • Lesson 3 • Fine-Tuning and Customising LLMs

    Covers instruction tuning, RLHF, and parameter-efficient fine-tuning methods. Learners understand when and why organisations adapt base models for specific domains.

  • Lesson 4 • How Large Language Models Work

    Describes pretraining on massive corpora and next-token prediction at scale. Learners gain an accurate mental model of what LLMs can and cannot do.

  • Lesson 5 • Prompt Engineering Essentials

    Teaches how to craft effective prompts to control LLM outputs. Learners immediately apply these skills to improve productivity with AI writing and coding tools.

Chapter 6See details

AI Ethics, Bias, and Responsible Use

  • Lesson 1 • Responsible AI Frameworks and Governance

    Surveys industry and regulatory frameworks for accountable AI deployment. Learners can map their organisation's practices against established responsible AI standards.

  • Lesson 2 • Transparency and Explainability

    Covers interpretable models, SHAP values, and explainability techniques. Learners can demand and evaluate explanations from AI vendors and internal teams.

  • Lesson 3 • Sources and Types of AI Bias

    Traces bias from data collection through model outputs and societal impact. Learners recognise bias as a systemic issue, not an isolated technical glitch.

  • Lesson 4 • Fairness Definitions and Trade-offs

    Presents competing mathematical definitions of fairness and their incompatibilities. Learners understand that fairness requires explicit value choices, not just better algorithms.

  • Lesson 5 • Privacy, Consent, and Data Governance

    Addresses data minimisation, consent frameworks, and anonymisation techniques. Learners apply privacy-by-design thinking to AI projects from the outset.

Chapter 7See details

Deploying AI in Real Organisations

  • Lesson 1 • AI Project Planning and Scoping

    Covers problem framing, success metrics, and stakeholder alignment for AI projects. Learners produce a project brief that guides cross-functional teams effectively.

  • Lesson 2 • MLOps and Production Infrastructure

    Introduces model versioning, CI/CD pipelines, and monitoring in production. Learners understand the operational backbone that keeps AI systems reliable over time.

  • Lesson 3 • Measuring AI ROI and Business Impact

    Provides frameworks for quantifying AI value beyond technical metrics. Learners can present a compelling business case to executives and budget holders.

  • Lesson 4 • Change Management for AI Adoption

    Addresses workforce concerns, training needs, and cultural resistance to AI. Learners apply change management tactics that increase adoption and reduce friction.

  • Lesson 5 • Identifying High-Value AI Use Cases

    Teaches a structured method for prioritising AI opportunities by impact and feasibility. Learners avoid common traps of pursuing AI for its own sake.

Chapter 8See details

AI Strategy and Future Readiness

  • Lesson 1 • Emerging AI Trends to Watch

    Surveys agentic AI, foundation models, neuromorphic computing, and quantum AI. Learners develop a habit of structured horizon scanning to stay professionally current.

  • Lesson 2 • Sustaining a Learning Organisation

    Embeds continuous learning, experimentation culture, and knowledge sharing into AI strategy. Learners leave with a personal and organisational plan for ongoing AI readiness.

  • Lesson 3 • Competitive Dynamics and AI Risk

    Analyses first-mover advantages, commoditisation risks, and strategic AI threats. Learners anticipate competitive shifts and position their organisations proactively.

  • Lesson 4 • AI Talent and Partnership Models

    Covers hiring, contracting, and ecosystem partnerships for AI capability. Learners design a talent strategy that balances speed, cost, and long-term knowledge retention.

  • Lesson 5 • Building an Organisational AI Roadmap

    Guides learners through horizon planning, capability gaps, and sequencing AI initiatives. Connects individual project decisions to a coherent multi-year strategy.

Certification
Certification

Your valid completion certificate

This course is for you:

  • Mid-career manager: wants to make smarter decisions involving AI tools.

  • HR or operations professional: needs to evaluate AI vendors without technical backup.

  • Entrepreneur: exploring how AI can give their small business a real advantage.

  • Career changer: moving into a tech-adjacent role and building foundational AI knowledge.

  • Marketing professional: ready to use AI-driven insights to sharpen campaign strategy.

  • Policy or compliance officer: responsible for overseeing AI use within their organisation.

What our students say

Feedback from those who have already studied with us:

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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