Amazon Seller Course

Lesson 1 • Amazon's Policies and Code of Conduct

Covers seller performance standards, prohibited actions, and account health metrics. Understanding these rules prevents suspensions from day one.

Lesson 2 • Navigating Seller Central

Introduces the Seller Central dashboard, menus, and core reporting tools. Fluency here accelerates every subsequent operational task.

Lesson 3 • Amazon's Ecosystem Overview

Maps Amazon's marketplace structure, including first-party and third-party selling models. Provides context for every decision made throughout the course.

Lesson 4 • Setting Up Your Seller Account

Walks through account registration, identity verification, and initial configuration. Correct setup prevents costly compliance issues later.

Lesson 1 • Market Demand Analysis

Teaches how to read search volume, sales trends, and seasonality signals. Demand data is the first filter in any sound product decision.

Lesson 2 • Profitability Modelling

Builds a pre-launch profit and loss model incorporating all Amazon fees and landed costs. Prevents entering markets with structurally poor margins.

Lesson 3 • Competition and Saturation Assessment

Evaluates competitor count, review depth, and pricing spread to gauge market difficulty. Identifies niches where a new seller can realistically compete.

Lesson 4 • Idea Validation and Final Selection

Applies a scoring framework to rank product ideas and select the strongest candidate. Structured scoring removes emotion from high-stakes decisions.

Lesson 1 • Freight, Customs, and Inbound Logistics

Explains sea and air freight options, customs documentation, and Amazon inbound shipment rules. Logistics errors cause delays and FBA receiving problems.

Lesson 2 • Quality Control and Inspections

Establishes pre-shipment inspection protocols and defect tolerance standards. Catching defects before shipment avoids costly returns and negative reviews.

Lesson 3 • Negotiation and Purchase Orders

Teaches price negotiation tactics, MOQ reduction strategies, and purchase order structure. Strong negotiation directly improves unit economics.

Lesson 4 • Sourcing Channels and Supplier Types

Distinguishes manufacturers, wholesalers, distributors, and private-label factories. Matching the right channel to your business model reduces cost and risk.

Lesson 1 • Writing Titles, Bullets, and Descriptions

Applies copywriting principles to each listing text field for clarity and conversion. Persuasive copy turns impressions into purchases.

Lesson 2 • Product Photography and Visual Content

Defines Amazon's image requirements and best practices for main and lifestyle images. Visuals are the single largest driver of click-through and conversion.

Lesson 3 • Keyword Research for Listings

Identifies high-value search terms using volume, relevance, and competition data. Keywords selected here populate every listing field strategically.

Lesson 4 • Listing Compliance and Categorisation

Ensures listings meet Amazon's style guides, category requirements, and restricted content rules. Non-compliant listings are suppressed or removed.

Lesson 1 • Multi-Channel Inventory Coordination

Manages stock across Amazon and other sales channels to prevent overselling. Unified inventory visibility protects seller metrics and customer experience.

Lesson 2 • Pricing Fundamentals on Amazon

Covers cost-plus, competitive, and value-based pricing approaches in the Amazon context. Pricing directly determines buy box share and profitability.

Lesson 3 • Inventory Planning and Forecasting

Introduces demand forecasting methods and reorder point calculations. Accurate forecasting prevents the revenue loss of stockouts and FBA storage fees.

Lesson 4 • FBA Storage Fees and Inventory Health

Explains long-term storage fees, IPI score, and stranded inventory resolution. Poor inventory health erodes margins and limits future shipment capacity.

Lesson 1 • Campaign Structure and Setup

Builds a logical campaign hierarchy with proper ad groups, match types, and targeting. Sound structure makes optimisation faster and data cleaner.

Lesson 2 • Keyword Harvesting and Negative Keywords

Extracts converting search terms from auto campaigns and blocks wasteful spend. This process continuously improves campaign efficiency over time.

Lesson 3 • Amazon Advertising Ecosystem

Surveys Sponsored Products, Sponsored Brands, Sponsored Display, and DSP ad types. Knowing each format's purpose prevents budget misallocation.

Lesson 4 • Campaign Reporting and Scaling

Reads advertising reports to identify scaling opportunities and underperforming assets. Data-driven scaling grows revenue without proportional cost increases.

Lesson 1 • Customer Messaging and Returns

Manages buyer messages within Amazon's 24-hour response requirement and handles returns efficiently. Fast, professional responses reduce A-to-Z claims.

Lesson 2 • Account Health Monitoring and Reinstatement

Tracks defect rates, late shipment rates, and policy violations to stay within safe thresholds. Proactive monitoring prevents suspensions; reinstatement plans recover from them.

Lesson 3 • Compliant Review Generation Strategies

Implements the Request a Review button, insert cards, and post-purchase sequences. Consistent review generation builds social proof that lifts conversion.

Lesson 4 • Amazon's Review Policies

Clarifies what is permitted and prohibited in review solicitation under Amazon's guidelines. Policy violations risk listing removal and account suspension.

Lesson 1 • Brand Registry and Brand Tools

Enrols in Amazon Brand Registry and activates A+ Content, Stores, and brand analytics. Brand tools increase conversion and provide competitive intelligence.

Lesson 2 • Business Performance Analytics

Interprets Seller Central reports and third-party dashboards to diagnose business health. Data fluency converts raw numbers into actionable growth decisions.

Lesson 3 • International Marketplace Expansion

Outlines the process for listing on additional Amazon marketplaces and managing cross-border logistics. Global expansion diversifies revenue and reduces single-market risk.

Lesson 4 • Product Line Expansion Strategy

Applies portfolio thinking to add complementary products and capture more category share. Disciplined expansion multiplies revenue without multiplying complexity.