
Makeup Artistry Course
The Makeup Artistry Course takes you from foundational skin science to advanced techniques like airbrush, SFX, and editorial design. You'll master every step of a professional makeup workflow, from client consultation to flawless execution. Whether you're starting fresh or levelling up, this course builds the real-world skills that working artists rely on every day.
What you will learn:
You'll learn how to analyse skin types, select the right products, and apply flawless foundation that lasts. The course covers contouring, highlighting, eye design, brow shaping, and lip techniques for a full range of looks. You'll also develop skills in bridal, editorial, and special effects makeup. Beyond technique, you'll build a professional kit, set your rates, and manage clients like a seasoned artist. By the end, you'll have the knowledge and confidence to work in any makeup setting.
How you study in practice Makeup Artistry Course
How you practise Makeup Artistry Course
For companies looking to train their teams
With Elevify for businesses, the course includes exercises and examples tailored to your company and its specific needs.
Course content
8 Chapters • 40 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of Makeup Artistry
Foundations of Makeup Artistry
Lesson 1 • Identifying Skin Types and Conditions
Teaches visual and tactile assessment of oily, dry, combination, and sensitive skin. Accurate identification drives correct primer and foundation selection throughout the course.
Lesson 2 • Skin Anatomy and Physiology
Covers skin layers, sebaceous activity, and how structure affects product adhesion. Establishes the biological basis for all product and technique decisions made later.
Lesson 3 • Color Theory for Makeup Artists
Explains the colour wheel, undertones, and complementary colour relationships as applied to cosmetics. This framework guides every corrective and creative colour decision in subsequent chapters.
Lesson 4 • Makeup Tools and Their Functions
Introduces brushes, sponges, and applicators by shape, fibre type, and intended use. Proper tool knowledge prevents product waste and ensures precise application from the start.
Lesson 5 • Sanitation and Hygiene Standards
Establishes professional sanitation protocols for tools, surfaces, and products. Compliance protects clients and meets industry hygiene standards required in professional settings.
Chapter 2HideHide detailsSee detailsSkin Preparation and Base Application
Skin Preparation and Base Application
Lesson 1 • Application Techniques for Foundation
Teaches brush, sponge, and finger application methods and their effect on finish and coverage. Technique selection is linked directly to foundation formula and desired outcome.
Lesson 2 • Pre-Makeup Skincare Routine
Covers cleansing, toning, moisturising, and SPF application before any makeup product. Proper prep extends wear time and prevents product from settling into fine lines.
Lesson 3 • Foundation Formulas and Coverage
Analyses liquid, powder, cream, and stick foundations by finish, coverage, and skin-type suitability. Students select and apply the correct formula for each client scenario.
Lesson 4 • Concealer and Colour Correction
Covers concealer formulas, colour-correcting shades, and placement for dark circles, blemishes, and redness. Builds directly on colour theory and foundation skills from earlier sections.
Lesson 5 • Primers: Selection and Application
Examines silicone, water-based, and colour-correcting primers and their compatibility with foundations. Students match primer type to skin concern and apply it for maximum adhesion.
Lesson 6 • Setting and Finishing the Base
Introduces setting powders, sprays, and baking techniques to lock the base and control shine. Students learn to balance longevity with a natural, skin-like finish.
Chapter 3HideHide detailsSee detailsFace Contouring and Highlighting
Face Contouring and Highlighting
Lesson 1 • Contour Products and Formulas
Compares powder, cream, and stick contour products by blendability, finish, and skin-type suitability. Product knowledge ensures seamless integration with the base established previously.
Lesson 2 • Face Shape Analysis
Teaches measurement-based identification of oval, round, square, heart, and oblong face shapes. Shape analysis is the prerequisite for all placement decisions in this chapter.
Lesson 3 • Blush Application and Placement
Teaches blush colour selection, formula choice, and placement strategies for different face shapes and skin tones. Blush unifies contour and highlight into a cohesive, healthy-looking finish.
Lesson 4 • Contouring Placement Techniques
Demonstrates shadow placement on cheekbones, temples, jawline, and nose for each face shape. Precise placement creates natural-looking dimension without harsh lines.
Lesson 5 • Highlighting Techniques and Products
Covers liquid, powder, and cream highlighters and their placement on brow bones, cupid's bow, and cheekbones. Highlight amplifies the dimension created by contour placement.
Chapter 4HideHide detailsSee detailsEye Makeup Fundamentals
Eye Makeup Fundamentals
Lesson 1 • Eyeshadow Application Techniques
Teaches transition, lid, crease, and lower lash line placement using blending and cut-crease methods. Students build dimension progressively from lightest to darkest shade.
Lesson 2 • Eye Primer and Lid Preparation
Covers eye primer application, concealer on lids, and setting techniques to prevent creasing and fading. Proper prep ensures eyeshadow pigment payoff and longevity throughout the day.
Lesson 3 • Mascara and False Lash Application
Teaches mascara wand techniques and strip, cluster, and individual false lash application for natural to dramatic results. Lash work completes the eye look and frames the overall face.
Lesson 4 • Eye Anatomy and Shape Assessment
Identifies monolid, hooded, almond, round, deep-set, and close-set eye shapes and their structural differences. Shape assessment directs all shadow placement and liner decisions in this chapter.
Lesson 5 • Eyeliner Styles and Application
Covers pencil, gel, and liquid liner tools and techniques for tightlining, winged, and graphic liner looks. Liner style is adapted to eye shape to enhance or alter perceived eye structure.
Chapter 5HideHide detailsSee detailsBrow Shaping and Definition
Brow Shaping and Definition
Lesson 1 • Filling and Defining Brow Looks
Teaches natural, defined, and ombre brow techniques using layering and blending of multiple products. Students adapt the technique to match the overall makeup look being created.
Lesson 2 • Brow Products and Tools
Compares pencils, pomades, powders, gels, and tinted fibres by finish, control, and longevity. Product selection is matched to brow density, desired style, and client lifestyle.
Lesson 3 • Brow Anatomy and Mapping
Introduces the three-point mapping method to determine brow start, arch, and tail placement. Accurate mapping ensures symmetry and proportion relative to the client's facial features.
Lesson 4 • Brow Grooming Techniques
Covers tweezing, threading, waxing, and trimming methods for shaping brows before product application. Clean grooming creates the precise edge that product work depends on.
Chapter 6HideHide detailsSee detailsLip Makeup Techniques
Lip Makeup Techniques
Lesson 1 • Lipstick and Gloss Application
Covers bullet, brush, and finger application of cream, matte, satin, and gloss formulas for varied finishes. Students match formula and application method to the desired look and occasion.
Lesson 2 • Ombre and Gradient Lip Techniques
Demonstrates two-tone and gradient lip methods using blending sponges and brushes for editorial and wearable results. Ombre technique builds on liner and lipstick skills from prior sections.
Lesson 3 • Lip Preparation and Priming
Covers exfoliation, balm application, and lip primer use to create a smooth, hydrated base. Proper prep prevents feathering, extends wear, and improves colour payoff significantly.
Lesson 4 • Lip Liner Application and Reshaping
Teaches precise liner application for defining, overdrawn, and corrective lip shapes using pencil and retractable liners. Liner creates the structural boundary for all subsequent lip product.
Lesson 5 • Lip Anatomy and Shape Analysis
Examines lip proportions, cupid's bow shape, and common asymmetries that affect liner and colour placement. Shape analysis enables artists to enhance or correct lip appearance strategically.
Chapter 7HideHide detailsSee detailsComplete Look Design and Execution
Complete Look Design and Execution
Lesson 1 • Designing a Cohesive Makeup Look
Teaches the principle of visual balance across eyes, lips, cheeks, and skin for harmonious look design. Students learn to anchor a focal point and subordinate other features accordingly.
Lesson 2 • Editorial and Creative Looks
Introduces avant-garde colour, graphic liner, and sculptural techniques used in fashion and editorial contexts. Students push beyond wearable aesthetics to develop creative range and versatility.
Lesson 3 • Bridal Makeup Execution
Covers long-wear techniques, photography-ready base, and timeless aesthetics specific to bridal clients. Students manage client emotion, trial appointments, and day-of execution professionally.
Lesson 4 • Evening and Glamour Looks
Builds high-impact looks using intensified colour, shimmer, and dramatic lash techniques for evening occasions. Students amplify daytime skills to achieve polished, long-lasting glamour.
Lesson 5 • Everyday and Natural Makeup Looks
Applies minimal-product techniques to create polished, skin-enhancing looks for daily wear. Students practise speed and efficiency while maintaining professional-quality results.
Chapter 8HideHide detailsSee detailsProfessional Practice and Client Management
Professional Practice and Client Management
Lesson 1 • On-Set and Event Workflow
Prepares students for fast-paced multi-client environments including weddings, photo shoots, and fashion shows. Efficient workflow and communication skills are critical in team-based settings.
Lesson 2 • Building a Professional Kit
Guides product selection, organisation, and maintenance of a versatile professional kit for diverse clients. A well-curated kit reflects professionalism and enables efficient on-location work.
Lesson 3 • Portfolio Development and Marketing
Teaches how to photograph, curate, and present work across digital platforms to attract target clients. A strong portfolio is the primary marketing tool for a freelance makeup artist.
Lesson 4 • Pricing, Booking, and Contracts
Covers rate-setting strategies, booking workflows, deposit policies, and contract essentials for freelance artists. Clear business structures protect both artist and client in professional engagements.
Lesson 5 • Client Consultation Process
Teaches structured intake, allergy screening, preference discovery, and expectation-setting before any application begins. Effective consultation prevents dissatisfaction and builds long-term client trust.

Your valid completion certificate
This course is for you:
Beginners: eager to build a serious foundation in professional makeup artistry.
Self-taught enthusiasts: ready to replace trial-and-error habits with structured technique.
Estheticians: looking to expand their service offerings into full makeup artistry.
Career changers: drawn to the beauty industry and committed to entering it professionally.
Salon assistants: wanting to grow beyond their current role into independent artistry work.
Hobbyists: passionate about makeup and ready to turn that passion into paid work.
What our students say
Feedback from those who have already studied with us:
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

I like the content and the way videos are presented and transcribed, which speeds up the process!

The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

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