Data Analytics for Business Course
This course equips product managers with essential data analytics skills to drive product success through metrics, experiments, and actionable insights.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
Data Analytics for Product Managers Course gives you practical skills to define clear goals, select North Star metrics, and connect them to business outcomes. Learn to design experiments, instrument events, analyse funnels, model retention, and turn insights into focused roadmaps and reports. Build confidence making data-informed decisions that improve activation, engagement, and long-term growth.
Elevify advantages
Develop skills
- Product metrics design: turn business goals into clear, trackable KPIs fast.
- Experiment setup: design lean A/B tests with solid metrics and guardrails.
- Event analytics: instrument product events for accurate, privacy-safe insights.
- Funnel optimisation: map journeys, spot drop-offs, and propose quick wins.
- Insight storytelling: build sharp dashboards and exec-ready, action-focused reports.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Course in PDF