App marketing course
This course equips you with essential skills for effective app marketing, from user persona development and growth metrics to organic and paid strategies, plus retention techniques for sustainable app success.

from 4 to 360h flexible workload
certificate valid in your country
What will I learn?
This App Marketing Course teaches you how to define precise user personas, develop a compelling value proposition, and establish clear objectives with appropriate metrics. Discover practical strategies for App Store Optimisation, organic expansion, and effective paid advertising campaigns, along with user onboarding and retention processes that enhance lifetime value while managing customer acquisition costs. Create a targeted 3–6 month plan featuring affordable experiments and straightforward reporting that you can implement right away.
Elevify advantages
Develop skills
- Persona-driven app positioning: transform user insights into precise market alignment.
- App growth metrics expertise: establish DAU, LTV, CAC and define successful OKRs quickly.
- Organic app growth strategies: implement ASO, content, referrals and partnerships.
- Paid acquisition bursts: trial creatives, audiences and channels for optimal ROAS.
- Retention pathway design: develop onboarding, 7-day sequences and lifecycle communications.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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Course in PDF