Amazon Training Course

Lesson 1 • Navigating Seller Central Interface

Maps key Seller Central menus, reports, and tools used daily. Builds operational fluency needed for all subsequent course modules.

Lesson 2 • Amazon Marketplace Overview

Covers Amazon's global marketplace structure, customer base, and revenue scale. Establishes context for all subsequent selling decisions.

Lesson 3 • Amazon Policies and Compliance Basics

Introduces core seller policies, prohibited product categories, and performance standards. Prevents early account suspensions through policy awareness.

Lesson 4 • Choosing Your Selling Model

Compares FBA, FBM, and Seller Fulfilled Prime models across cost, control, and scalability. Enables informed model selection before account setup.

Lesson 1 • Competitive Landscape Assessment

Analyses competitor listings, review counts, and pricing to gauge market saturation. Identifies gaps where new entrants can compete effectively.

Lesson 2 • Market Demand Analysis

Teaches how to measure search volume, sales velocity, and seasonal trends. Connects demand signals to product viability decisions.

Lesson 3 • Product Research Tools and Workflows

Introduces third-party research tools and systematic evaluation workflows. Reduces research time while improving decision accuracy.

Lesson 4 • Risk Assessment and Product Validation

Evaluates regulatory, liability, and brand-gating risks before committing to a product. Validates final selections against a multi-factor checklist.

Lesson 1 • Negotiation and Supplier Agreements

Teaches price negotiation tactics, payment terms, and contract essentials. Secures favourable terms while protecting business interests.

Lesson 2 • Finding and Vetting Suppliers

Covers supplier discovery platforms, outreach templates, and vetting criteria. Builds a qualified supplier shortlist before sampling.

Lesson 3 • Sampling and Quality Control

Establishes a sample evaluation process and pre-shipment inspection standards. Prevents costly quality failures before bulk orders are placed.

Lesson 4 • Logistics and Inbound Shipping

Covers freight options, customs documentation, and FBA inbound shipment creation. Ensures inventory arrives at fulfilment centres correctly and on time.

Lesson 1 • Amazon Search Algorithm Fundamentals

Explains how Amazon's ranking algorithm weighs relevance and performance signals. Provides the strategic foundation for all listing optimisation decisions.

Lesson 2 • Keyword Research for Listings

Teaches systematic keyword discovery, search volume analysis, and keyword prioritisation. Ensures listings capture maximum relevant search traffic.

Lesson 3 • Enhanced Brand Content and A+ Pages

Builds A+ Content modules that deepen brand storytelling and reduce returns. Requires brand registry enrolment covered in the compliance section.

Lesson 4 • Writing High-Converting Listing Copy

Covers title formulas, bullet point frameworks, and description best practices. Balances keyword density with persuasive, customer-focused language.

Lesson 1 • FBA Inventory Planning Principles

Introduces reorder point calculations, lead time buffers, and safety stock formulas. Prevents stockouts that destroy organic rank and sales momentum.

Lesson 2 • Stranded and Suppressed Inventory Management

Identifies causes of stranded and suppressed listings and provides resolution workflows. Restores sellable inventory status quickly to minimise revenue loss.

Lesson 3 • FBA Fee Structure and Cost Management

Breaks down fulfillment, storage, and long-term storage fees by product size tier. Enables cost-conscious inventory decisions that protect margins.

Lesson 4 • Returns, Removals, and Disposal

Covers return processing, removal order creation, and disposal cost analysis. Manages reverse logistics to recover value and reduce storage fees.

Lesson 1 • Campaign Structure and Setup

Teaches campaign, ad group, and keyword hierarchy for clean data and budget control. Proper structure enables precise optimization and accurate reporting.

Lesson 2 • Bid Optimization and ACoS Management

Applies bid adjustment rules based on ACoS, conversion rate, and rank goals. Balances profitability with visibility at each stage of product lifecycle.

Lesson 3 • Amazon Advertising Ecosystem Overview

Maps Sponsored Products, Sponsored Brands, and Sponsored Display ad types. Clarifies where each ad type fits in the customer purchase journey.

Lesson 4 • Campaign Scaling and Performance Reporting

Scales winning campaigns while cutting waste through structured weekly review routines. Builds a reporting dashboard that tracks advertising ROI over time.

Lesson 1 • Customer Messaging and Post-Purchase Experience

Designs compliant post-purchase messaging sequences that drive satisfaction and repeat orders. Positive customer experience reduces returns and builds lifetime value.

Lesson 2 • Brand Analytics and Competitive Intelligence

Uses Brand Analytics reports to understand customer search behavior and competitor share. Data-driven brand decisions improve targeting and product development.

Lesson 3 • Amazon Brand Registry Enrollment

Covers trademark requirements, enrollment steps, and unlocked brand protection tools. Brand Registry is the gateway to A+ Content, Stores, and IP enforcement.

Lesson 4 • Review Generation and Management

Applies compliant review solicitation strategies and responds to negative feedback effectively. Review velocity and quality directly impact conversion and rank.

Lesson 1 • Systemizing and Outsourcing Operations

Creates SOPs, hiring frameworks, and tool stacks that remove the seller from daily tasks. Operational leverage is the foundation of a scalable Amazon business.

Lesson 2 • Promotions and Deal Strategy

Designs Lightning Deals, coupons, and Prime Exclusive Discounts to accelerate velocity. Strategic promotions boost rank and clear excess inventory profitably.

Lesson 3 • Financial Management and Cash Flow

Builds a financial model tracking revenue, fees, COGS, and advertising spend. Healthy cash flow management funds inventory growth without overextension.

Lesson 4 • International Marketplace Expansion

Covers marketplace selection, localization requirements, and cross-border logistics. Expands revenue streams beyond the home marketplace with manageable complexity.