Agile Marketing Course
Transform the way your marketing team plans, executes, and improves campaigns with proven agile methods. This course gives you the frameworks, tools, and hands-on techniques to move faster, adapt smarter, and deliver more value. Stop running campaigns on outdated processes and start building a marketing operation built for speed.
What you will learn:
You will learn how to apply agile principles and frameworks — including Scrum, Kanban, and Lean — directly to marketing workflows. You will build and manage a marketing backlog, run effective sprints, and lead retrospectives that drive real improvement. The course covers team structure, stakeholder management, performance metrics, and scaling agile across large marketing organisations. You will also explore content marketing, data-driven decision making, and emerging trends like AI integration. By the end, you will have the skills to lead an agile marketing transformation from the ground up.
How you study in practice Agile Marketing Course
How you practise Agile Marketing Course
For companies looking to train their teams
With Elevify for businesses, the course includes exercises and examples tailored to your company and its specific needs.
Course content
8 Chapters • 38 LessonsDuration between 4 and 360 hours (you decide)
Chapter 1HideHide detailsSee detailsFoundations of Agile Marketing
Foundations of Agile Marketing
Lesson 1 • Agile vs. Waterfall Marketing
Compares iterative agile cycles with linear waterfall planning. Helps learners identify which approach fits specific marketing contexts.
Lesson 2 • The Agile Marketing Manifesto
Examines the values and principles of the Agile Marketing Manifesto. Provides the ethical and philosophical backbone for all subsequent practices.
Lesson 3 • What Agile Marketing Means
Defines agile marketing and its origins in software development. Grounds the chapter by establishing shared vocabulary and conceptual context.
Lesson 4 • Agile Mindset and Culture
Explores the behavioural and cultural shifts required for agile adoption. Sets expectations for team attitudes and organisational readiness.
Chapter 2HideHide detailsSee detailsAgile Frameworks for Marketing Teams
Agile Frameworks for Marketing Teams
Lesson 1 • Scrumban and Hybrid Approaches
Explains how teams blend Scrum and Kanban into hybrid models. Prepares learners to adapt frameworks rather than apply them rigidly.
Lesson 2 • Lean Marketing Principles
Applies lean thinking to eliminate waste in marketing processes. Reinforces agile values by focusing on customer value and efficiency.
Lesson 3 • Scrum for Marketing Teams
Covers Scrum roles, events, and artefacts adapted for marketing. Connects agile principles from Chapter 1 to a structured operational model.
Lesson 4 • Selecting the Right Framework
Guides teams through a decision process for framework selection. Synthesises all frameworks covered to enable informed, context-driven choices.
Lesson 5 • Kanban for Marketing Workflows
Introduces Kanban boards and flow-based work management. Provides a visual alternative to Scrum for teams with continuous delivery needs.
Chapter 3HideHide detailsSee detailsBuilding and Structuring Agile Marketing Teams
Building and Structuring Agile Marketing Teams
Lesson 1 • Team Formation and Sizing
Covers optimal team sizes and formation strategies for agile marketing. Connects team design to the frameworks introduced in Chapter 2.
Lesson 2 • Stakeholder Roles and Engagement
Defines how stakeholders interact with agile marketing teams. Prevents common friction points between marketing teams and business partners.
Lesson 3 • Core Agile Marketing Roles
Identifies essential roles such as marketing owner, team lead, and specialist. Establishes clear accountability structures within agile marketing teams.
Lesson 4 • Collaboration and Communication Norms
Establishes protocols for effective team communication and collaboration. Ensures teams can operate cohesively across functions and time zones.
Chapter 4HideHide detailsSee detailsAgile Planning and Backlog Management
Agile Planning and Backlog Management
Lesson 1 • Writing Effective Marketing Stories
Teaches how to write clear, actionable user stories for marketing work. Ensures backlog items are specific enough to be estimated and executed.
Lesson 2 • Backlog Grooming and Refinement
Establishes a regular cadence for reviewing and updating the backlog. Keeps the backlog relevant and ready for upcoming sprint planning sessions.
Lesson 3 • Marketing Backlog Fundamentals
Introduces the concept of a marketing backlog as a prioritised work queue. Bridges team structure from Chapter 3 to actionable planning mechanics.
Lesson 4 • Backlog Prioritisation Techniques
Covers frameworks for ranking backlog items by value and urgency. Equips teams to make transparent, defensible prioritisation decisions.
Lesson 5 • Sprint Planning for Marketing
Guides teams through selecting and committing to sprint work. Connects backlog management to the sprint execution cycle.
Chapter 5HideHide detailsSee detailsAgile Campaign Execution and Iteration
Agile Campaign Execution and Iteration
Lesson 1 • Structuring Campaigns as Sprints
Translates traditional campaign timelines into sprint-based delivery cycles. Applies planning skills from Chapter 4 to live campaign execution.
Lesson 2 • Mid-Sprint Adaptation Techniques
Covers how to respond to new data or priorities without derailing sprints. Builds resilience and flexibility into the execution process.
Lesson 3 • Retrospectives for Continuous Improvement
Guides teams through structured retrospectives to improve processes. Embeds a learning culture into every sprint cycle.
Lesson 4 • Daily Standups and Team Sync
Establishes the daily standup as a coordination and blocker-removal tool. Keeps sprint execution on track through consistent short-cycle communication.
Lesson 5 • Sprint Reviews and Demos
Teaches how to present sprint outputs to stakeholders for feedback. Closes the execution loop by connecting delivery to business validation.
Chapter 6HideHide detailsSee detailsAgile Metrics and Performance Measurement
Agile Metrics and Performance Measurement
Lesson 1 • Agile Dashboards and Reporting
Teaches how to build visual dashboards for real-time team and campaign data. Enables transparent reporting to stakeholders and leadership.
Lesson 2 • Using Data to Drive Iteration
Shows how to translate metric insights into backlog and sprint decisions. Closes the feedback loop between measurement and continuous improvement.
Lesson 3 • Velocity and Capacity Tracking
Covers how to measure and use team velocity for sprint forecasting. Connects execution data from Chapter 5 to planning accuracy improvements.
Lesson 4 • Campaign Performance Metrics
Defines key performance indicators for agile campaign evaluation. Ensures teams measure outcomes that align with sprint goals and business objectives.
Lesson 5 • Agile Marketing Metrics Overview
Introduces the categories of metrics relevant to agile marketing teams. Establishes a measurement vocabulary that supports all subsequent sections.
Chapter 7HideHide detailsSee detailsScaling Agile Across Marketing Organisations
Scaling Agile Across Marketing Organisations
Lesson 1 • Aligning Teams with Marketing Strategy
Connects sprint-level work to long-term marketing strategy and OKRs. Ensures scaled teams remain strategically aligned while operating autonomously.
Lesson 2 • Cross-Team Coordination Practices
Establishes rituals and tools for coordinating work across multiple agile teams. Prevents duplication and misalignment in large marketing organisations.
Lesson 3 • Challenges of Scaling Agile Marketing
Identifies the friction points that emerge when agile expands beyond one team. Prepares learners to anticipate and address scaling pitfalls proactively.
Lesson 4 • Scaled Agile Frameworks Overview
Surveys frameworks designed for multi-team agile coordination. Provides options for organisations ready to scale beyond a single agile team.
Lesson 5 • Governance and Agile Compliance
Addresses how to maintain governance and compliance within agile structures. Balances organisational control requirements with agile speed and flexibility.
Chapter 8HideHide detailsSee detailsAgile Marketing Transformation and Maturity
Agile Marketing Transformation and Maturity
Lesson 1 • Coaching and Enabling Agile Teams
Covers coaching techniques for developing agile capability within teams. Builds internal capacity to sustain agile practices without external dependency.
Lesson 2 • Sustaining Agile Marketing Long-Term
Identifies practices that prevent agile regression and sustain momentum. Ensures transformation outcomes endure beyond the initial adoption phase.
Lesson 3 • Change Management for Agile Adoption
Applies change management principles to agile marketing rollouts. Addresses human and organisational resistance to sustain transformation momentum.
Lesson 4 • Designing a Transformation Roadmap
Guides leaders through building a phased agile transformation plan. Translates maturity assessment findings into actionable, sequenced initiatives.
Lesson 5 • Assessing Agile Marketing Maturity
Introduces maturity models to evaluate current agile marketing capability. Provides a diagnostic baseline for designing targeted transformation plans.
Your valid completion certificate
This course is for you:
Marketing manager: ready to replace chaotic workflows with a structured team system.
Content strategist: seeking a repeatable process for planning and publishing at scale.
Brand marketer: wanting to make faster decisions without sacrificing creative quality.
Digital marketing specialist: looking to connect daily tactics to broader strategic goals.
Startup founder: building a lean marketing function that can adapt as the business grows.
Career changer from project management: applying coordination skills to a marketing context.
What our students say
Feedback from those who have already studied with us:
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
I like the content and the way videos are presented and transcribed, which speeds up the process!
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
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